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Disclaimer: All information contained in the Schooldays magazine website is material supplied by the writers and advertisers. Schooldays magazine bears no responsibility for any claims made by the writers or advertisers. All information is for educational purposes only, it is up to the reader to make a decision of integrity.
© Schooldays magazine 2009-2011
The School Marketing Awards were awarded at the Aforia in Adelaide recently. The Aforia is a school marketing conference for people in schools whose responsibility it is to promote and market their schools.
The School Marketing Awards has two categories, School Prospectuses and School Websites.
The awards are open to schools internationally and entries were received from many countries. The aim of the award is to promote quality prospectuses from schools in Australia and abroad. It is also to encourage an improvement in the standards of these publications.
Entry is free and the closing date for 2011 is 24 June and winners will be announced at the Aforia in Melbourne 12 August. An entry form can be downloaded.
JUDGING
A panel of people from different backgrounds is formed each year. Judges may change from year to year, and include parents (young and older, male and female), educators, students, marketers, designers and photographers.
The judges are asked to assume that they have no knowledge of the school and that they are looking for a school for their child. Their brief is that they are looking for a prospectus or website that excites them and motivates them to take the next step in the enrolment process. The prospectuses and websites are judged on presentation, content, call to action and delivery.
The 2010 winners are:
Prospectus - Australia
Gold Award
St Peter's Woodlands Grammar - Adelaide, South Australia
Silver Award
Lowther Hall Anglican Grammar - Melbourne, Victoria
St Peter's Girls School, Adelaide, South Australia
Prospectus - International
Gold Award
Diocesan School for Girls - New Zealand
Silver Award
Winchester House School, UK
Websites - Open
Gold Award
Newington College, Sydney, New South Wales
Merit Award
St Peter's Girls School, Adelaide, South Australia
Carinya Christian School, Tamworth & Gunnedah, New South Wales
Websites - International
Winchester House School, Northamptonshire, UK
Gold Award winning prospectuses:
above - St Peter's Woodlands Grammar, Adelaide, below Diocesan School for Girls - New Zealand
Dr Linda Vining (CMS) presents the Gold Award -
School Prospectus to Joanne Gray and Karen Schaumloffel (St Peter's Woodlands School)
School Marketing Awards
Silver Award prospectus winner - International Winchester House School
Gold Award website winner
Newington College
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